UI/UX DESIGN · PRODUCT DESIGN · FILM
I make digital things make sense.
And occasionally, make people feel things.
I’m Priya Ju — a UI/UX and Product Designer who likes untangling messy problems, asking one question too many, and turning little human observations into thoughtful experiences.
Good design starts close to people — not beyond the cloudline.
ABOUT ME
A designer by degree.
A detective by curiosity.
My design journey began at NIFT Himachal Pradesh, somewhere between exploring materials, questioning everyday objects, and learning that the way something feels can matter just as much as how it looks.
Today, I design digital experiences. I like figuring out why people do what they do, where things get confusing, and how thoughtful design can make life feel less complicated.
There’s filmmaking, production design, visual storytelling, and an enduring fascination with how people, places, and tiny details come together to create a bigger picture.
The mountains keep me grounded. Music keeps me company. I collect observations, connect unrelated dots, and occasionally overthink a button.
Basically, I like making sense of things — and making things that make sense.
SELECTED WORK
A few problems
I got curious about.
OTHER NOTABLE WORK
Different work.
Same attention.
Every frame has a story.
I have worked across direction and art direction.
Film taught me that every frame is a decision and every detail has a job.
LIC, but make it make sense.
Taking on a familiar institution and exploring how its digital experience could feel clearer, friendlier, and easier to navigate — without losing its identity.
The NIFT years.
Before pixels, there were physical materials, sketches, prototypes, and plenty of figuring things out by hand. This is where form, function, and feeling first met.
GET IN TOUCH
Got a
good problem?
I’m looking for opportunities to design useful, thoughtful digital experiences with people who care about getting the details right.
Have an interesting product, a messy problem, or an idea that’s keeping you up at night? Let’s talk.
